The month in quotes - Customers

Customers... "When it comes to planning your strategy, the focus should be on what you need to do to shift customers from "satsfied" to "delighted." - Becoming a Service Icon in 90 Minutes a Month -Jeff Mowat

Customers... "If you're not holding your organisation, yourself and your people accountable for behaving according to your brands values, you may well find yourself being called to account by those you thought you could just sell to." - Mark di Somma as featured in FitPro Business

Customers... "Most companies still segment their markets by age. This made sense when age was proxy for behaviour but that is no longer true. There are very few instances where you can deduce a person's wants needs and behaviours from their age." - Dick Stroud as featured in FitPpro Business magazine